Summary

I created a logo design for Pet Care NaNairo, which is scheduled to open in Setagaya Ward, Tokyo, in December 2025.

Link

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Release

2025

News

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Meaning Behind the Logo

This logo design embodies NaNairo’s core theme: “A symbiotic society for dogs and humans.”

• The composition of a dog and a human facing each other represents affection and trust.
• The simple, cutout-like shape evokes warmth.
• The circular arrangement of the motifs symbolizes kindness and connection (a circle/bond).

The seven vivid colors are inspired by a rainbow (Niji, or Nanairo in Japanese). The clear sky beyond the rainbow suggests the hope for a brighter society and future that NaNairo strives for.