Summary

The card design for Starbucks Coffee Japan’s “Hummingbird Program,” which has been supporting the education of economically disadvantaged children and youth since 2012. The card design is a simple yet powerful depiction of a hummingbird’s drop, which symbolizes the program.

Link

• Hummingbird Program 2024

Release

2024

News

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The Hummingbird Program
A Story that Begins with a Single Card

This program tells the tale of a small hummingbird, symbolizing the power of collective action. It all starts with a single card—a Starbucks Card adorned with the hummingbird motif. From March 5, 2024 (Tuesday) to May 28, 2024 (Tuesday), when customers opt for the “Hummingbird” Starbucks Card, they contribute a 100 yen donation. Moreover, throughout this period, Starbucks pledges to donate 1% of the total purchase amount made with these designated cards. Thus, what seems like a small gesture unfolds into a grand narrative of solidarity and meaningful impact.