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u_mo baby
EIGHTEX
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- Summary
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I created a brand image visual for “u_mo baby,” a new brand of baby goods to be launched in August 2024 by Atex Japan Co.
“u_mo baby” proposes baby items that are easy for mothers and fathers to use, yet provide peace of mind for their babies.
The brand name “u_mou” is intended to convey a message to mothers and fathers who are anxious about raising a child for the first time, “Come on, you too,” to take away their anxiety and encourage them to participate in child-rearing.
- Release
- 2024
- News
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Suspension motifs are incorporated in pop and colorful animal designs.
“u_mo baby” is a brand of baby carriers equipped with the first [suspension structure] in the baby carrier industry. The suspension structure is made of special materials that reproduce the suspension (springs and dampers) of a car, absorbing the shock of walking and reducing the transmission of vibrations.