Summary

I created a brand image visual for “u_mo baby,” a new brand of baby goods to be launched in August 2024 by Atex Japan Co.

“u_mo baby” proposes baby items that are easy for mothers and fathers to use, yet provide peace of mind for their babies.

The brand name “u_mou” is intended to convey a message to mothers and fathers who are anxious about raising a child for the first time, “Come on, you too,” to take away their anxiety and encourage them to participate in child-rearing.

Link

• u_mo baby
• PR TIMES

Release

2024

News

–

Suspension motifs are incorporated in pop and colorful animal designs.

“u_mo baby” is a brand of baby carriers equipped with the first [suspension structure] in the baby carrier industry. The suspension structure is made of special materials that reproduce the suspension (springs and dampers) of a car, absorbing the shock of walking and reducing the transmission of vibrations.